BeoPosters

 

BeoPosters

Bang & Olufsen advertising through classic posters

Sonja Henie and Esther Williams made a huge impact around the world in the 1930s and 1940s. And they both appeared on Bang & Olufsen posters of the time.

In 1948, Bang & Olufsen released two posters entitled 'Sure of Success', featuring the Norwegian skating star Sonja Henie, and the American swimming sensation Esther Williams. The idea behind the poster series was the theme 'Sure of Success', showing these easily recognisable stars of the day together with Bang & Olufsen.